BILL GATES; START A HAPPINESS CORPORATION!"
"Hey, Bill Gates; Start a Happiness Corporation" Campaign
is a project with one purpose. It exists to enlist our mass media
(print, television, radio, and internet) in
encouraging our world's richest and most generous philanthropist,
Bill Gates, to found and
run a for-profit
corporation with the sole purpose of training people to become
Dear Mass Media Professional;
writing to offer you a great story. What
almost all of us want most in life is happiness, but very few of us are very
happy. Here in the U.S., the
average person scores 69 on their happiness level , and is only happy 54 percent of the
time. In fact, on any given day,
one quarter of us are actually mildly depressed.
Why is this? 40 years of
research on happiness (subjective well-being) has shown that our "get happier"
strategies, (including our number one strategy of having more money) hardly work at all.
Not only are 37 percent of the people on Forbes' list of wealthiest
Americans less happy than the average person, according to the latest poll
World Values Surveys (based at Michigan State University), the happiest country
in the world is now Nigeria, followed by Mexico, Venezuela, El Salvador, and
Puerto Rico. We Americans come in
16th place on the list.
While the average person knows very little about happiness, twenty-five years ago,
psychologists began learning through experimentation how to help people become much
happier. In fact the first of these
happiness-increase experiments made its subjects about 25 percent
happier after just six weeks of training.
Here's the story:
Almost no one is using this powerful research to help people become happier.
Since the Spring of 2003, former American Psychological Association president,
Martin E. P. Seligman has been personally training hundreds of "happiness
coaches," but getting coached in happiness is expensive, and
no happiness market
has yet been created! (who's ever
heard of a happiness coach?).
we Americans need is for "Big Business" to sell us happiness.
People pay Berlitz language schools to teach them English, French, and
Italian; they pay Kaplan to teach them how to increase their standardized test
scores, they would pay a happiness training company to
teach them happiness.
I've contacted you because, as a mass media professional, you can make
big things happen with what you write about.
What do you think would happen if reporters from all over the world
began to write about the need for happiness training businesses?
What if the media launched a campaign to encourage our
world's richest and most generous philanthropist, Bill Gates, to take on the
cause of happiness, not as a charity but as a business?
Bill Gates is rich enough to easily set up an international chain of
happiness training centers. He is
also rich enough to saturate the media with advertisements promoting this new
happiness training business.
My estimate is that Gates could offer classes to about twenty people at a time, and
charge them each $300 for six weeks of happiness training.
The result would be that his customers would become about 25 percent
happier, and Mr. Gates would gross $6,000 for each class.
This Gates angle is admittedly quirky, but as a story, that would be appealing to many
readers. Happiness is HOT now; just check out Oprah's "O"
April, 2004 cover story. Also,
review the happiness facts,
increase experiments, and documented benefits pages on The Happiness
Show website. To help you get started, I've included a "Story Angles and
Themes" section that presents
captions and press releases.
It's pitiful that so many of us are so much less happy than we could be simply because
we've never been taught how to become happier.
So many of us could be taught to become much happier if businesses realized that many of us would eagerly pay for this
instruction. I hope you'll review
the information I've presented, and then write a story that will inspire Bill Gates to create a
happiness training business.
Bill Gates selling happiness as a product, he
would be selling consumers much more than success in achieving their strongest desire and
goal in life - happiness. Extensive research shows that as
individuals become happier, they reap physical, emotional, financial, social, ethical, and societal
rewards. Click here for a fully referenced list of published studies demonstrating how becoming
happier helps people to become physically and emotionally healthier, more
economically productive, more pro-social, and more charitable, etc..
IDEAS AND ANGLES
is Hot, but Who's Selling it?
Happiness is now everywhere the media. It's on the cover of Oprah's "O,"
It was recently presented before Britain's Royal Society. Martin Seligman
is training hundreds of happiness coaches every few months. But
where does the average person go to get happier? A huge market is being
created, and no major corporation is offering the product.
Making Our World Happier Make our World Better?
after study shows that as people become happier they become more charitable,
more cooperative, healthier, more pro-social, etc. Happy people don't seem
to be the troublemakers of the world. Will the success of a global
initiative to help people become substantially, and lastingly, happier bring
about a much more ethical and compassionate world?
Sell Everything Else, Why Not Happiness?
Whether it's food, merchandise, convenience, or a dream, corporations
throughout the world meet consumers' ever changing demands with a vast array of products and services.
Of course the only reason anyone buys anything is to either hold on to, or increase, their pleasure and happiness. So, with most people
succeeding so marginally at their most cherished desire, happiness, why isn't
anyone selling it to them directly as a product?
a market through a Happiness Documentary
of us want happiness, but few of us really understand it. The result is a
world filled with many unhappy people, and an average global happiness level of
under 65 percent. Michael Moore created the successful documentary,
Bowling for Columbine, that
addressed the profound conundrum of America's epidemic of violence.
Researchers have been studying happiness for four decades, and have accumulated
a mountain of valuable information uncovering its secrets. The time is
ripe for a motion picture mogul to take on the question of happiness, and
present to the international public a knowledgeable and optimistic documentary
explaining happiness and how it is best achieved.
the Media Champion Happiness?
Gates Found Happiness Inc.?
Gates Sell Happiness?
Money Making People Happy
at Corporate America's Door
A new Industry?
Media Champions Happiness
Will Pay to Become Happier?
of a Happy New Industry?
Gates: Global Happiness Source?
Media's Happy Message for Bill Gates
Happy Route to a Better World
Gates Be the King of Happiness?
Happiness Comes a Calling
Happiness Reach Bill Gates Through the Media?
Happiness be Bought and Sold?
it Feels Good, Sell it!
Days are Now for Sale
Gates' New Calling?
Media as Happiness Messenger?
our Heart's Desire
Gates as Mr. Feelgood?
the Media Run with Happiness?
Gates Sell Happiness?
our Greatest Desire
Consumers Buy Happiness?
a Happiness Market
Happiness at the Mall
Most Philanthropic Campaign
Me Your Finest Happiness
Happy Campaign to Change the World
Bill Gates the Way to Happiness?
all the way to the Bank
our way to Heaven
New Gates Venture?
Get Your Happiness!
the Happy Cure
Gates of Happiness?
happiness Change the World?